Arla Foods launched Arla Protein yoghurt in Singapore on 18 September 2026 at The Ritz-Carlton, Millenia Singapore, in front of retail partners, customers and media. Trade-Pro Food Distribution, part of Trade-Pro Group, is Arla’s official main distributor in Singapore.
Each 150g cup carries 15g of protein. It is low fat, lactose free and has no added sugar, and comes in three flavours: strawberry, blueberry, and peach and passionfruit.
The campaign line for the launch is “Protein doesn’t make you stronger. You do.” Arla is positioning Arla Protein beyond the gym, for breakfast, after exercise, as an ingredient or as a snack between meetings.
Arla Protein is available at Cold Storage, Giant and Cheers, and online at RedMart, PandaMart and Shopee. It reaches Sheng Siong from 1 October, with FairPrice and FairPrice Online to follow.
Read the full story on Trade-Pro Food Distribution’s website
